Full time, Contract | Remote job
SunSoft Online
Status: Active
Posted On: Feb 17 2021
 Applied

Description

SunSoft Online, IT consulting company, helps our clients find best talents for their IT projects;

We are looking for a strong digital marketing specialist /expert who will take over entire digital marketing initiatives as opposed to traditional marketing

 

Responsibilities 

  • Responsible for all the aspects of Digital marketing
  • SEO / SEM management 
  • Website optimization
  • Utilize Graphic design to market 
  • Create and engage active users base 
  • Develop content and keep updating regularly /Content Management

• Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns 

• Track, report, and analyze website analytics and PPC initiatives and campaigns 

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimization 

• Research and implement search engine optimization recommendations 

• Research and analyze competitor advertising links 

• Develop and implement link building strategy 

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code 

• Work with marketing to drive SEO in content creation and content programming 

• Recommend changes to website architecture content, linking and other factors to improve SEO positions for target keywords. 

Requirements 

• Proven SEO experience 

• Proven SEM experience managing PPC campaigns on Google. 

• Solid understanding of performance marketing, conversion, and online customer acquisition 

• In-depth experience with website analytics tools (e.g, Google Analytics) 

• Experience with A/B and multivariate experiments 

• Working knowledge of HTML, CSS, and JavaScript development and constraints 

• Knowledge of ranking factors and search engine algorithms 

• Up-to-date with the latest trends and best practices in SEO and SEM 

• BS/MS degree in a quantitative, test-driven field 

• Working with start-ups/small business before on digital marketing with success metrics

 

 Applied
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