SunSoft Online, IT consulting company, helps our clients find best talents for their IT projects;
We are looking for a strong digital marketing specialist /expert who will take over entire digital marketing initiatives as opposed to traditional marketing
Responsibilities
• Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with marketing to drive SEO in content creation and content programming
• Recommend changes to website architecture content, linking and other factors to improve SEO positions for target keywords.
Requirements
• Proven SEO experience
• Proven SEM experience managing PPC campaigns on Google.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• Working with start-ups/small business before on digital marketing with success metrics